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A Look at the Three Primary Web Video Styles

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As of late, many companies and organizations that have expanded their marketing strategies to the internet have begun to take serious interest in the production of web videos. With the recent shift to web videos as a source of entertainment for many, promoters and businesses alike have begun to recognize the true value offered by web video marketing as a means of tapping into this flourishing market. With web videos quickly becoming a crucial aspect of any well-rounded marketing strategy, the competition has begun, with organizations striving to produce the highest quality videos that will be able to top search engine rankings, draw in a vast number of viewers, and translate those views into sales. However, before a video can go into production a decision must first be made about what type of video is going to be used. The three primary video styles are viral videos, conversion videos, and tutorial/educational videos.

The recent growth of YouTube – which now clocks in over four billion video views daily – along with the current boom in social media networking, has brought about the birth of viral videos. It has become one of the ultimate goals of almost all web videos to achieve viral status. This, however, is difficult as there is no strict formula or standard by which to determine a video’s likelihood of going viral. The two most defining factors that can be seen in most viral videos are originality and a tendency towards humor, while the content or subject matter remain as varied and far reaching as it is possible to be.

Companies attempting to use viral videos should begin by uploading and sharing their videos through various video hosting and social media sites to initiate the spread. Some companies claim to be able to bolster the chances of videos reaching viral status through the use of analytical technologies that help identify the ideal placement and distribution of a video to reach the right audience. However, whatever methods may be used to push for viral status, in the end there is still a degree of luck involved. Also, you should always keep that the number of achieved is not the ultimate goal of your videos, rather than the number of sales leads that are generated by these views.

As opposed to the happenchance methods of viral videos, conversion videos are a far more reliable, and work most effectively when embedded in the front page of an organization’s website. Properly executed, conversion videos snare the audience’s attention right away and works in various roles. Conversion videos can be used to inform the viewer of the company’s products and services, let them know of any current deals and offers, and function as a spokesperson and guide to help the visitor navigate the site. Therefore, for a conversion video to work effectively it must contain a clear call to action and be persuasive in its message, in order to convert visitors into customers. Another benefit of the conversion video is that its level of success is easily measurable by comparing your number of visitors to sales.

Tutorial and educational videos are also important options to take into consideration when developing your video marketing campaign. These types of videos are best used to illustrate the products and services being offered by the company, and are therefore most ideally placed within the company’s website.

The Secret of Self Employment That Your Employer Doesn’t Want You to Know

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What actually separates the wealthy and the not so wealthy people is how they work. While the wealthy work smart the rest work hard. It is the nature of the work you do that will determine whether you will attain financial freedom or not. How we work and why we work shape our destiny.We spend many hours each day working but only a few of us have something to show for it. Take a good example of our work places, the people who work the most are the once who are paid the least, but as you go up the management ladder, work reduces but income increases. Then one is left to wonder why this is the case, life can sometimes be very unfair.This is the reason I decide to quit employment and go into self employment. The idea of working many hours for someone else didn’t go down well with me. I got to a place where I asked myself, why can’t I also use other people’s resources to make money?Self employment is not easy; it takes time, focus and determination if you are to succeed. The one advantage of employing yourself is that you dictate your own terms and have leverage from employing others to work for you.Time is one resource if you have in plenty you can achieve a lot. By employing people you actually buy their time. No wonder the adage “time is money.” Look at it this way; if you have ten people working for you eight hours a day, it means in total you’ll have worked eighty hours plus your eight hours, now that is what I call leverage.

Online Marketing and the Health and Fitness Industry

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Keeping fit is very important for individuals not only to feel and look better but also to beat illness and sickness as they age. The health and fitness industry has seen steady growth in recent years with numerous fitness centers mushrooming everywhere. This industry could not avoid the Internet and most fitness professionals discovered new tools to promote their facilities online plus they even created products specifically for their online audience. They embrace online marketing within their growth strategy.Many are those fitness professionals who get lost when it comes to marketing and even more in online marketing. They are excellent in their training techniques but when it comes to online marketing, they simply freeze and do not know from where to start. First of all they have to focus on their objectives and on what they can create to differentiate of competition. Once these objectives are established, they have to be communicated to the potential clients. Many forget that the Internet provides them an international presence.One can target only their preferred locality. However I always recommend going beyond the local perimeter. If you have a good product that can make you more money, why limit it only to your locality? This is the beauty on the Internet. With a good online marketing strategy you can reach million of potential customers online. In fact, many were those who once they realized their online potential, they got into another world and could not stop creating products and enjoyed every second of their success.Online success must also be monitored with great caution. I’ve seen many in this industry that passed on the wrong message and actually ended up scaring customers away. There were many who claimed that their fitness routine is the only way to get fit and criticized competition. Now it might be the case that one has the best routine but this is a heavy statement. First I see is disrespectful to other industry professionals and secondly new techniques are discovered daily and hence such statement can only harm your image.The Internet provides endless information to your customers and they know how to decide. They can make you or break you. Humility is also an online virtue. Profits should not come before people. Profits will come in due time. Add value to your product and money will eventually come. It should be about helping people and adding value to their lives and not taking from them. It should be about having fun and enjoying life.So when you are drafting your online marketing strategy, always keep your clients in your mind. The end result will be that you will be proud of and can always rely on an online business based on your values, your passion, your training philosophy and your brand. Never let anyone to try to convince you otherwise. The health and fitness industry is a delicate and lucrative industry and hence do not play with people’s lives.Online marketing gives you the opportunity to grow your business. Do it with passion and you will reap the results.I wish you a great day – you deserve it.Joseph Cale
Cale Mindset