So there you are settled comfortably in your work routine and along comes the inevitable winds of change. Your current manager leaves the company or gets promoted and suddenly a new sheriff is coming to town. We all know that any time there is a personnel change within a company, the entire system and everyone in it is going to be affected. There are steps that both the new manager and the employees can take and thought processes that can be adopted to make the transition a positive one. Having been both an employee and a new manager I would like to share what I have learned.The incoming manager is likely to be just as apprehensive about taking over a new department as the employees are about getting a new manager. If the new manager has been promoted from within the company there may be resentment and jealousy within the department that will have to be resolved. The new manager may now be managing someone with whom they are friends. Being accused of favoritism toward an employee may be a concern. If the new manager is an outside hire, then he or she could be uneasy about working for a new company where they may not know anyone and are not entirely sure of what lies ahead for them.From the employee’s standpoint, they have become accustomed to the way the departing manager operated. The employees and the manager found ways of functioning together that worked well for everyone. The employees may not have always agreed with their manager, but at least they knew what to expect. They may be concerned that the new boss will change procedures and they will have to learn new procedures that may not work as well. They may be worried about the management style of the new boss and how they will all get along together.Now, let’s take a step back and look at this from a little higher vantage point. The new manager and the employees have a few important things in common… They are all human. No one is perfect. This situation is equally stressful for the employees and the incoming manager.A new manager would be wise to begin their new position by taking time to learn everything they can about the current procedures and how the department interacts with other departments. I also recommend that they interview each employee they will be managing. Get to know them and find out what they like and don’t like about the way things have been done in the past. Be aware of the employees’ need to be respected and valued. They are apprehensive about you and the changes you might make. If not under pressure from upper management to do so, don’t make any changes for at least 30 – 60 days. Making changes too quickly can be counter-productive. If you were promoted from within the company and there are jealousy or resentment issues among those who now report to you, it is best to address those issues immediately so they do not become exacerbated and cause problems within the department.As employees, it is easy to get seduced by the “story” of a new manger coming in and turning the whole department upside down. Thoughts of that nature lead to feelings of being victims with no control over the outcome. In most situations, it is the way we choose to think about something that creates the outcome. Think of your new boss as an opportunity for positive change and brush away thoughts of negativity on the subject. Ask your co-workers to work together to make the new manager feel welcome. I encourage you to remember that the new manager is a human being just like you. Even if they don’t show it, he or she may be feeling out of place, uncomfortable and a little unsure of themselves. Treat them with kindness and respect. If the new manager is an outside hire, offer to give him or her a tour of the building. As a group, ask the new manager to meet with you and tell you his or her objectives for the department. Find out what is important to him or her and make sure that gets done. As an employee, one goal is to help make the manager’s job easier by doing what is supposed to be done when and how it needs to be done. Keep in mind that when an employee makes a mistake, the manager is the one on the front line with upper management. Maintain your integrity at all times. Do not become a “yes” man or woman, just be honest and supportive of your manager. Help your manager to achieve his or her goals and you will have a strong advocate when it comes time for a salary increase or promotion.In closing I will add that there is one thing we can all count on… nothing will ever stay the same. Every cell in our body, every molecule in the universe is in a constant flux. If we try to stand still, we are likely to get left behind. So welcome change, embrace it and find out what it is here to teach you.Recommended Reading: Who Moved My Cheese? by Dr. Spencer Johnson
Email Marketing Tools To Increase Traffic
The 21st century has signaled new and more efficient ways of promoting one’s business and products to various marketplace without having to spend much in traditional advertising. New technological advancement made the use of internet marketing not only as a fad but a way of life. Internet marketing has been a very reliable way of increasing one’s sales. However, success in internet marketing depends a great deal on how the internet marketer uses the various amount of internet marketing tools out there.Internet marketing has been the preferred marketing method not only by small and medium business but also by corporations across the world. However, it is more popular with home-based business due to its efficiency and the minimal costs involved with it. The proper use of email marketing tools will determine how fast one can get a potential customer to become a real customer. However, a good internet marketer can identify the target market from potential customers who may be patronizing a competitor’s products.While your potential customer is presently a real customer of your competitor, you still have a great chance of turning him into your real customer if you use the right email marketing tools. One such tool that works perfectly well for most internet marketer is the use of follow up emails. These potential customers may have already bought from your competitor but the problem is that customer may have felt ignored or disregarded for lack of a follow up mechanism. By wooing that potential customer through follow up emails that contain value and offers, there is a chance that sooner or later, he would become your real customer.The secret is with determination and persistence in intensively sending follow up emails to the potential customers. Other marketers refuse to spend time with a prospect or a customer who do not respond after one or two emails. By looking at this as a method of wooing or courting, the effective email marketer will continue to pursue the potential customer without let-up.Another effective email marketing tool is the use of viral e-books which may be a new concept but is definitely as effective as the other marketing tools. By the way, it is called viral marketing for its ability to be passed on like a virus, from one person to another.Viral e-books can be your ticket to success in terms of increased website traffic. People who are interested in a certain topic or issue have no choice but to download your e-book particularly if they have benefited from the e-book topic. Thus, the number one rule in creating your e-book is that it must be on a topic that would be of interest to your target market and to their contacts, making the e-book a good material for passing on.Of course, you have to get a very good writer who will create your masterpiece but that would be a minimal cost considering the multiplication effect it will have on your online business. You capitalized on one e-book which would be passed on several, sometimes hundreds or more, people with buying potential. This is probably one cost with a huge return on capital.Do not scrimp on your e-book because it is the reason why people will visit your website. An e-book which does not present a valued topic will just as easily be thrown to the next garbage can or in the case of computer users they can just easily delete your e-book link.When you get your e-book done, you must make sure it is in a format which would be capable of being opened and read by majority of computer users. You can choose from an e-book with an executable format or EXE format or the more popular PDF format. Most marketers prefer the PDF format as it is easily downloadable provided the user has am Adobe Acrobat reader which can also be easily downloaded free of charge.In choosing the format of your e-book, remember that people generally have an aversion for everything difficult. Thus, you must choose a format which is downloadable-friendly and which can easily be passed on from on e computer user to another.To make your e-book truly of viral quality, it must be on a very useful topic that will appeal to your target market. People who get hold of your e-book must also have a good beneficial motivation, financial or otherwise, to pass on the e-book to their contacts. People who can add their links when passing the e-book will have more reason to pass on your e-book to their contacts.The more e-book you have on various topics, that all lead to your website, the larger the scope of your reach.You may also want to try using a viral video which follows the same principle of a viral e-book except that it is in a video format. People who like your viral video will share it on to others and you will get more traffic to your website. However, make sure the viral video will be of interest to as many people as possible to make it really viral.
Defining Your Market
Defining your target market is critical if you plan on any measure of success in your business. A solid foundation for your business requires that one of the first things – if not THE first thing you need to do is to – DEFINE YOUR TARGET MARKET! In laymen’s terms, that means you need to figure out who your typical customer is, and design your marketing to reach those people. If you fail to do so, you’re marketing efforts will be like tumbleweeds – rolling around aimlessly in whatever direction the wind blows them.Defining Means Being More SpecificThere was a time when business owners would say things like “I’m marketing our products/services to people between the ages of 21 and 59.” That’s great if you think every 21 – 59 year old out there will buy from you, but that’s just not reality. These days, age doesn’t mean what it used to. I’m sure you’ve heard the saying “60 is the new 40″ (or some variation of that). That’s very true today. Generational marketing, defines consumers not just by their ages, but also uses social, economic, demographic and psychological factors, that give marketers a more accurate picture of that target consumer. Generational marketing is just the tip of the iceberg when it comes to defining your target market.6 Other Ways To Define Your Target Market
Look At Your Current Customers: Which one(s) bring in the most business? Why do they buy from you? It’s highly likely that others like them would also benefit from your product/service.
Choose specific demographics: Who has a need for your product/service and who would most likely purchase it. Consider; age, gender, occupation, location, income/educational level, or marital status just to name a few.
Check out your competitors: Who are they marketing to? See if there’s a niche they’ve missed, and target that group.
Check out characteristics: This is also known as “psychographics” in the marketing world. This covers things like; personality, attitudes, interests/hobbies, lifestyles, etc. How will your product/service fit in?
Analyze your product/service: Make a list of every feature of your product/service. Next to each feature, write down the benefit(s) each feature will provide. Once you’ve completed that, make a list of the people/businesses that need what your benefit will fulfill.
Assess your decision: When you’ve defined your target market, ask yourself these questions; Is there a large enough market for my product/service? Will they benefit from and/or see a need for my product/service? Can they afford it? Are they easily accessible? Will I be able to reach them with my message?
Defining your target market is the hard part, but you don’t need to go crazy doing it. Once you have your target market defined, it will be easy to determine what marketing message will resonate with them and what media to use to reach them. Defining your target market will also save you big on marketing dollars while giving you a much better return on those marketing dollars at the same time.
A Tip in Securing Your Yahoo! Account From Hackers
You can secure your email account by having a password change more often. It will reduce the chances of some third party messing around with your private info. A yahoo messenger’s password, if changed frequently will be able to protect you from mishaps, considering the same password is applicable to My Yahoo, Yahoo Finance, Yahoo Mail and other personalized services.
Therefore, you need to change your password often if you use Yahoo Messenger. The rest will change accordingly so it is not a headache.
It is not a difficult thing to change the passwords on Yahoo Messenger. All you need to get started is to navigate to the Yahoo Messenger account or whichever Yahoo account you prefer and then log in with both your ID and your present password. From there you will be shown to your account.
A drop menu will appear prompting you to click your name. You will from there, have to choose “account info”. You will be promoted to key in your password one more time. That will take you to a page where you can find the change your password option.
Once you see the option where you can change your password, you will have to put your present password and follow it with the one you wish to have as your new password. Be careful not to key in the wrong password.
When you have finished, you can click save. A message should automatically appear informing you that you have managed to change the password. If it fails to work, you can anyway have the information keyed in again. Do it until you finally get the success message then click continue.
If you click continue you will end up at the account sign in preferences page. You can from then on use the new password that you just selected. You will see a page, which has all your account information. That is proof that the password changed.
With this done frequently, you are well advantaged when it comes to securing your Yahoo account info from jokers.